Ibiza Calm

Client: Ibiza Calm is the first addiction treatment centre in the Spanish Balearic Isles. Set up by John McKeown, a respected therapist with Harley Street practice, the clinic offers people with alcohol, drug and behavioural addictions world-class treatment in a beautiful Mediterranean setting. The clinic was set up at the end of 2015 and Untold Stories was commissioned just after launch.

Challenge: The challenge was to help the new clinic get known online and we were commissioned to improve the clinic’s website. We carried out in-depth interviews, extracted the “untold story” and improved the website content. A second part of the challenge was to improve the SEO (Search Engine Optimisation) behind the website and manage a Google Ads campaign in several European countries.

Result: The result of this work was an improved ranking on Google and other search engines. At the start of the job the clinic was not featuring on Google searches unless the words Ibiza Calm were entered. During the interim the clinic started featuring on the first page of results for the search term Ibiza Rehab and now the clinic features on the first page of results for the more general term Rehab Spain. “We were really happy with the professionalism and knowledge of Untold Stories,” said John McKeown in February 2016. “We did some useful work with them and it helped to get us on the map. We plan to continue working with them into the future.”

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